Fedlum vs Semrush
Semrush is one of the most complete SEO suites on the market and offers AI visibility as an add-on. Fedlum does one thing: measure and improve how AI assistants mention you, with a focus on Mexico and Latin America.
Last reviewed: October 2026
We used public information from each company: their website, pricing pages and independent reviews. Products change quickly; if something is out of date, tell us and we'll fix it.
Side by side
| Aspect | Fedlum | Semrush |
|---|---|---|
| Main focus | ||
| Main focus | AI search analytics, nothing else | SEO and marketing suite; AI visibility is an add-on |
| AI engines tracked | ||
| AI engines tracked | ChatGPT, Gemini, AI Mode, AI Overviews, Perplexity and Copilot; 3 active per project on brand plans | ChatGPT, Gemini, AI Overviews, AI Mode and Perplexity, per its website |
| Daily tracking of your own prompts | ||
| Daily tracking of your own prompts | YesDaily, by model, country and language | Not verifiedCombines its prompt database with tracking; details not confirmed |
| Sources and citations by domain and URL | ||
| Sources and citations by domain and URL | YesWith competitor gap analysis | YesShows cited sources |
| Traditional SEO (keywords, backlinks, audits) | ||
| Traditional SEO (keywords, backlinks, audits) | NoNo, we focus on AI | YesYes, it's their core product |
| Spanish interface | ||
| Spanish interface | YesMexican Spanish and English | Yes |
| Prices in Mexican pesos | ||
| Prices in Mexican pesos | YesMXN and USD | NoNo, public prices in USD |
| Published entry price | ||
| Published entry price | MX$1,290 or US$79 a month (Starter, 50 prompts) | AI add-on at US$99 a month per domain, on top of the suite |
| Users included | ||
| Users included | YesUnlimited on every plan | PartialPer user depending on the suite plan |
| Agency plans with credits and pitches | ||
| Agency plans with credits and pitches | YesCredits, free 7-day pitches and client users | Not verifiedWe couldn't confirm an AI-visibility plan for agencies |
| API and MCP server | ||
| API and MCP server | YesAPI from the Pro plan; MCP on every paid plan | PartialAPI on higher plans; MCP not verified |
| AI bot analytics | ||
| AI bot analytics | YesFree robots.txt checker and bot visits from your server logs | Not verified |
| Recommendations on what to do | ||
| Recommendations on what to do | YesPrioritized actions and measured impact | Not verifiedNot verified for the AI part |
When to choose Semrush
- You already use Semrush for SEO and PPC and want a first look at AI in the same tool.
- You need keyword research, backlinks and technical audits in one place.
- Your priority is classic search and AI is secondary for now.
When to choose Fedlum
- AI visibility is a priority and you want to measure it daily with your own prompts.
- You work in Spanish, in Mexico or Latin America, and prefer paying in pesos.
- You're an agency and need credits, free pitches and seats for your clients.
The short version
They aren't mutually exclusive: many teams use Semrush for SEO and a dedicated tool for AI. If AI already matters to your strategy, Fedlum gives you more depth on that channel, in your language and your currency.
Other comparisons
Semrush is a trademark of its respective owner. Fedlum is not affiliated with or endorsed by Semrush.
See where your brand stands today
Create your project, pick your prompts and get your first data in minutes. If you'd rather have us walk you through it, book a call.
7-day free trial · No card required